The proliferation of structured & unstructured data has made the collection/handling of large and varied datasets a rather intimidating challenge. Synthys data science offering allows businesses to
drill down into its customer feedback to maximise the insights gained.
This capability is powered by our knowledge and experience in designing and implementing integrated data processing and analytics systems (drawing upon the latest artificial intelligence, machine learning and behavioural profiling techniques).
We work in a highly flexible, agile, fashion - where there is constant collaboration, and often embedding, with in-house client analytics & insight teams. Enabling new operational hypotheses & customer observations to be rapidly assessed - delivering a commercial edge, as well as directly informing strategic thinking.